Showing posts with label sap gui. Show all posts
Showing posts with label sap gui. Show all posts

Tuesday, July 29, 2008

SAP Branding: Then -> Now

SAP's approach to product branding has undergone an evolution over the years since the founding of the company in 1972.

Following are some illustrations to track the changes in SAP's GUI and Branding.

1.


In the background, a screenshot of the SAP R/2 user interface. This was the face of SAP products until the beginning of the 1990's. The bright text on a black background simulated terminal screen design. In the foreground, a screenshot of the SAP R/3 user interface, the visualization of which was based on the Windows GUI. This design was used during most of the 1990's and is still offered as a personalization alternative in R/3 to users who wish to use it.


2.




In the background, an image of SAP's ERP software in the standard Windows look and feel. In the foreground, the same application in the Enjoy design.





3.



On the left, an image of the mySAP.com Workplace, branded in the Enjoy design. The Workplace was forerunner of the current mySAP Enterprise Portals solution. Pictured on the right is the Portal 5.0. The visual design represents SAP's first steps in the direction of a sleeker design for Internet products.




4.
In the background the mySAP Enterprise Portal 6.0 and in the foreground the R/3 GUI, both in the next generation of SAP product branding



5.
Example of a screen from the newly released SAP People-Centric CRM 3.1 before (on the left) and after (on the right) customer rebranding